There is something quite interesting about the way Yael Tandler treats concrete as everyday dough. I mean, it’s obvious that you can knead it, but wanting to create unique objects while leaving the outcome to the force of gravity is not an easy decision for the common designer. For Yael it’s “a story about an everyday, basic material that creates unique objects in a domestic assembly line.” Yael’s concrete playground can be the beginning of endless possibilities and countless objects! FYI, Yael is an Industrial Design graduate fresh out of the Bezalel Academy.
Thank you See you soon