Fashion, Israeli Designers Mona | Moriah Hemed | Down Memory Lane

Photos by Yifat Verchik

For her 2011 Summer Collection, Moriah Hemed, the face behind Mona, chose the super romantic movie, The Notebook , as her inspiration.
I must admit I haven’t seen it yet but as Moriah pointed out, Allie, the lead female character, has an impeccable wardrobe – I’m surely gonna watch it soon enough.
The photographs and especially the first one made me feel part of a dreamy fairytale I want to explore. In fact, it makes me want to have a glimpse of the 40’s in my closet.


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