lena tirosh, the one behind minimaliti, has me wrapped around her finger for ages. no pun intended. ha! maybe it was intended?!
lena’s latest ring collection came to be by mistake, like most good designed moments. what started with a wrong order of a raw material, ended with the realization that she was onto something quite interesting. and unique. and extra bold. and when the lightning strikes, you do you, or in lena’s case, you do it minimal and effortless looking. it’s in her DNA.
but in case you wonder how these rubber rings came to life. you only need to take a look at lena’s previous ring collection, which started with a straight line the got twisted and turned.
Thank you See you soon