Fashion, Industrial Design, Travel Guest Break: A Swedish Break by Mrs. Trendenser

Since I bumped into this interview by Frida Ramstedt my life was not the same. You probably think that I’m joking but I can assure you that it’s nothing but the honest truth! Frida is the one responsible for my fascination with Scandinavian design and daydreaming of becoming jennifer’s (aka A Merry Mishap) BFF for a day or two (oh well, a girl can dream…) But now seriously, if you want to know a lot more about Scandinavian design, Frida is your address and that’s why I asked her to share with us some of her favorite home town gems and I was super excited when she agreed.
You want to read this post, I promise you!
Hi there, DesignBreak readers. I’m Frida, the one behind Trendenser.se, one of the most read blogs in Sweden, which mainly covers interior design from Scandinavia. Back in 2012 I launched Scandinavia’s first iPad-only interior design magazine.
I’d love to share with you my best design break tips from my hometown Gothenburg, the country’s second largest city – situated in the south west of Sweden. So, here we go:
The Magasinsgatan street. It’s the most talked about part of Gothenburg. This is the place to go if you want to grab a cup of coffee and do some peoplewatching – of strolling fashionistas and cool cats – or go shopping for interior design, food or fashion. I can recommend Artilleriet for interior, Acne and Grandpa for fashion. Don’t miss Da Matteo for lunch or Hello Monkey for dinner. You can stay in this area all day long!
Speaking of Artilleriet, it’s Gothenburg’s most talked-about store, filled with objects that will make you namedrop for hours. Gervasoni, Paola Navone, Martin Margiela, Tom Dixon, HAY… The list could go on forever.
Norrgavel is a Swedish interior design store filled with Scandinavian design classics as well as eco-chic furniture designed by Norrgavel’s founder Nirvan Richter. Make sure to try out Länstolen, Richter’s trademark wooden armchair, introduced in 1995!
Da Matteo is one of Gothenburg’s most local (and popular?) coffee chains. Visit their bakery or enjoy your lunch outside in the sun at Da Matteo’s coffee shop.
Hello Monkey is the place to have dinner. I love it! Try the tuna with wasabi mayo and make sure to check out their interior design. Very Scandinavian!
Grandpa. The sibling of a famous Stockholm store named after the old vintage look they are representing. Here you can find both fashion and interior design.
If you are interested in design you have to visit Röhhska Design Museum. The museum features fashion, design and decorative arts. FYI, the nearest bus and tram stop is Valand, just off the Avenyn (now you have to go there, you have no excuse ;).
Finally, I have to share with you some of my favorite restaurants on Arkivgatan street. This is the street where I live and I sure love the restaurants in my neighborhood. At Familjen you can eat traditional Swedish food. At Bon you’ll be served French bistro cuisine, and at Meet you’ll have the best steak you’ve ever eaten. I promise you will not be disappointed. Try their tuna, or Kobe!

Well, that’s it from me. Hope you liked my Swiss invasion!

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