Industrial Design, Israeli Designers Bakery | Jerusalem | Take Three

Another Bakery entry for the Time 02 is “Rock, Paper”. It deals with the duality of the Jerusalem stone as a representation of the city. The lamp shade is all about Smash (a non woven fabric) turned into Jerusalem stone texture. The uniqueness of Smash is in its “paperish” look together with its thermoplastic abilities. “The motivation for the use of a airy-paper look is due to the fact that paper is the opposite of the stone: light, temporary, delicate and translucent. The connection of a paper together with the stone aesthetics reflects our hopes for the future: A more delicate and light filled Jerusalem.” Amen for that!


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