About

About

hi, i’m einat. an israeli, who moved to san francisco in 2013. i started design break back in 2009 out of my slight obsession for all things design and my desire to write about the mad crazy local talent that was around me in israel. since then, after lots of hours scouting young talent on and off line, many graduate shows and studio visits, it became my full time job and i wouldn’t have it any other way.
since writing an “about page” felt a bit donating, i thought i’d share 15 random facts about me, so here goes.

  1. i went to design school to study interactive design (that’s what they called it back then) and i was a UI designer for a while but then design break happened and i fell in love with story telling and forming a close bond and friendships with israel’s most inspiring young designers.
  2. as an israeli, i always wanted to experience life in america (in nyc to be precise) so i found the mister a job that brought us to… san francisco. let’s face it, i wouldn’t survive a day in nyc’s winter.
  3. i look at design as a tool to improve our quality of life. that’s what design really is. it’s art we all interact with on a daily basis.
  4. i’m a terrible cook. seriously. i once had an incident that involved an egg, a microwave and a fire alarm detector. you get where this is going. on the other hand, i make mean salads.
  5. my better half calls me “hamania”, (a sunflower, in hebrew), since i have to get my daily fix of sunshine, otherwise i’m the saddest thing you’ll ever meet.
  6. after getting married, the mister and i quit our jobs, sold all our belongings and went backpacking through south america for seven months. that’s when i picked on some spanish and since then, my favorite spotify playlist is my spanish list.
  7. i used to be fluent in arabic. these days you can try talking to me and i might understand you and answer right back in hebrew or english.
  8. i used to wear color. lots of it. it all changed when we moved to san francisco. don’t really know why but i still go crazy with the shoes. the rest is all black. and white.
  9. the second I get home I’m in my pajamas. i cant help myself.
  10. i live for creating magical life experiences for the people around me. it’s my greatest joy.
  11. i’m obsessed with really good handwriting. i have one, which i’ve worked on for years and years but only in hebrew. i can’t stand my handwriting in english.
  12. i love hugs (as in the biggest most squeezing kind), sunny smiles, desserts, adventures and the ocean.
  13. i started my blog in 2009 to share my love for israeli designers and i’m still here doing just that – but now that life happened and i moved from israel to san francisco and a tiny human also joined us along the way, i tend to also share about my travels and everyday moments. mainly on instagram.
  14. the minute i arrive to a new place, i get tuned in right away to what the quintessential experiences are in the area. a month after we moved to san francisco, i already pin pointed the best items at the best bakeries and the exact best ingredients to buy for a picnic at the golden gate park.
  15. i look at design as a tool to improve our quality of life. that’s what design really is. it’s art we all interact with on a daily basis.


photo by noa kedmi

Thank you! See you soon.