- Unless you’ve been living under a not-so-designed rock, for the last year or so, you know all about Nir Chehanowski, Studio Cheha and the BULBING lamps.
Back in 2014 Nir decided, that it was time to kick some butt and so, he turned to kickstarter in order to make his dream of a 3D look alike lamp kingdom, into a reality. Little did he know, that the backers were beyond ready for him! In fact, the outcome was beyond his wildest dreams. But wait, let’s talk about DESKi, ZIGGi and CLASSi, the new 3D optical illusion kids, on the illuminated block. These three new desk lamps, have also been funded within 3 days. You read it right, 3 DAYS (!!!) But you still have some time to back on your favorite lamp.
I’m beyond excited and my Israeli pride is over the moon, so of course I had to share with you all, this brilliant campaign. And yeah, it’s nothing but genius.
“We’re all about innovation! Our new lamps are inspired by classic and vintage-style desk lamps with a modern twist. By deconstructing their wire-frame forms and setting it against a flat, clear surface, we continue to develop our original ideas for cool and functional design pieces—that produce the illusion they are 3D, once switched on!”
All I can say us, desk lamps never looked so Syfy before!