• What does one normally do when he wants to explore the limitations of vision under extreme conditions? He, as in Daniel Winebush, creates his very own “The world according to…” graduate project. In this project, which was driven by Daniel’s myopia, he decided to examine how limitations such as order, direction of reading, and range affect the way we see our environment. Daniel studied the vision of four electronic devices – a fax machine, an elevator, a CD reader and a barcode reader. And just like our very own eyes, these machines also posses electronic eyes. After Daniel studied the function of these electronic eyes he came up with a series of iconic illustrations and turned them into beautiful graphics based on the eye of the tiger (scratch that) the machine. I might add that I’m super fond of the elevator’s eye!
    BTW, Daniel is a 2013 graduate of the Communication Design Department at the Shenkar College.