- Usually I don’t even look at high-end brands. I mean, what’s the point looking when I can’t touch?! Last week while exploring the Israeli fashion scene with Kinetis, I had a rare opportunity to hear from first hand about the birth of pq Eyewear. Hearing about what it took to convince Ron Arad, the one behind the designs, to jump on board and join the eyewear party, gives the word persistence a whole new meaning. Anyways, I’m obsessed with their Corbs Line even though they don’t really fit my rounded face. Oh, you should watch the behind the scenes video. I never even knew it’s possiple to devote 7min for one pair of glasses!