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  • Sharon Sides is a fresh graduate of the Industrial Design Department at the Bezalel Academy of Arts and Design. When you see tens of graduate projects, you don’t really know where to look first. You start to glance and then… you just stop, cause you found something special. That’s exactly what happened to me, when I spotted Sharon Sides’ chairs, while exploring the Bezalel graduate show.
    I loved what I saw and I just had to find out all that I could about this super talented and extra beautiful girl.
    You can get in touch with Sharon at:
    sharon.sides1 {at} gmail {dot} com
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I’d love to hear about you, your journey and how it all began.
When I decided to be an industrial designer, I was working for a big international company. At first, I thought of interior design, but as I started exploring the design world I knew I was destined for industrial design. I quit my job and started my studies at the Bezalel Academy of Arts and Design in Jerusalem. From the beginning I knew I made the right choice; the continuous strive for knowledge and the passion to create and innovate inspired me to keep up the hard work.
Can you describe your work process for me?
My work process always starts with comprehensive research inclusive of interviews, observations and market surveys. In each project I integrate the product necessities and requirements with my interpretation and inputs. I always aim to bring an added value. Innovativeness and different points of view are the guiding principles in every work process of mine.
Which materials do you work with?
Over the past years I experimented with a vast variety of materials and techniques such as aluminum, brass, plastic, acrylic, steel, wood, fabrics, silicone etc.
What is the most unusual piece you have ever designed?
As part of my B.Des I studied at the Pratt Institute for Arts and Design in New York. That was an amazing experience for me, personally and professionally. “Closure” was a project I designed for biomimicry class I took there.
It’s a desk lamp inspired by the bizarre mating of the Anglerfish. As the male bites the female skin and turns to be an organ in her body, the lamp is built from two different bodies that are living in symbiosis. When the metal ball goes into its place it closes the circuit and the light turns on. The weirdest part of the project was to stand in front of the professors needing to explain about fish mating…
I’d love to hear the story behind your graduation project.
“Stumps” deals with the transference of images from nature to design projects using technology and in the process tests the spectrum between meticulous planning and freeform naturalness. The project explores the interplay between control and freedom, and examines when it is important to plan and when it is better to let things happen naturally. The design process offered a different outlook on a tree trunk, which is normally associated with beams utilizing its length, and focused on the rings that appear on the actual stump. This point of departure presents us with a new morphology. The pattern implies on the history of the tree as well as its age.
As part of the project, patterns of tree stumps were scanned and later etched on metal. The metal sheets were bent into chairs, when the outline of the tree stump was kept intact. Shaping and bending each chair took into account the original outlines of the tree stump, consequently bestowing each chair with its own unique character.
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Now that you finished school… what’s next? What is your dream?
My dream is to do what I like most, to design, somewhere around the globe. I think Israeli young designers are good competitors for designers around the world, and that our desire to innovate is one of a kind.
I’m curious to know where does your inspiration come from?
Probably nature is the biggest hoard of solutions we can imagine.
What about some web sites and blogs that you visit regularly?
What is the best advice you’ve ever received?
In order to innovate, you have to work, while hoping for mistakes.
If you had an extra hour each day what would you do with it?
I would train for the triathlon!
And finally, please do share something random or quirky about yourself.
I have a collection of more than 200 metal boxes, no purpose found for them yet…