• Dana Bloom is a shinning star, not only does she have the most loving personality, she also lights up my DesignBreak with her golden creations. Although I’m not that much into high end jewelry, Dana with her sensitive eye and delicate hands makes me want to learn more about this unfamiliar territory. Besides that, I secretly wish that Dana will hear my prayer and start working on a casual line. I can’t help but admire her road to perfection… and don’t let me start talking about her graduate collection… Anyways, let’s let the girl talk. She knows what she’s talking about!
    {Photos by Oded Marom}
I’d love to hear about you, your journey, how it all began.
Shenkar College, I continued my studies at the Creative Academy in Milano Italy, where I got my MA degree along with 20 very talented students from all over the world. Following my studies, I did an internship at Cartier, which was a fascinating experience. I got to live in Paris and design for am amazing brand such as Cartier. I returned to Israel and worked as a house designer for an Israeli jewelry manufacture and finally decided it was time to open my own studio. Nowadays I’m launching my first collection which is a great pleasure, a huge challenge and gives me enormous satisfaction :)
Can you describe your work process for me?
My work process starts by looking for inspiration in photographs, material and basically everywhere. Once I can spot a common theme that “speaks” to me in my findings, I try to understand what drew me to these particular items and this becomes the beginning of my project. From there, I enjoy playing with the idea, sketching and sculpting freely without thinking too much. During this process, the shapes become clearer and brighter and when I like the outcome I turn to my 3D software and start creating the jewels there. When the model is ready I print it using a 3D printer, then with the 3D prototype made from polymer in my hand I feel the volume, weight, and how it feels on the body. When it feels right I start to imagine, how its “brothers and sisters” will look like…
Which materials do you work with?
I’m working mainly with gold; I like the strong deep color of the 18k alloy. In some cases in order to add brightness, colors and elegance I use diamonds and precious stones. In my new collection, Golden Neem, Most of the jewels are made from 18k yellow gold and some of them are set with clear white diamonds.
Why gold? I have a feeling it’s a bit more challenging…
Challenge is my middle name! and gold is a challenge but it is also such a pleasant joy. Working with gold gives you the opportunity to create a jewel with the finest detail and to know that it will last forever. It also means that you need to be very calculated with the thickness, weight and volume of your design, because the outcome will be expensive. I print my designs with 3D printers and cast them directly in gold without creating a mold, working with high alloy allows me to create fine delicate details that don’t get lost in the casting process and will be seen in the final outcome.
You just launched your first collection. can you share with me your source of inspiration for this one?
The idea for this collection comes from observing Mother Nature, her micro and macroscopic processes. Wilted leaves and the capillary action of plants are the inspiration for this collection and the airy foundation of it. The collection is called “Golden Neem”. “Neem” in Hebrew is a small vein while in English it’s the name of a tree from South Asia said to have medicinal properties as well as an outstanding ability to withstand severe droughts.
How close or far is your end design from your initial idea?
Design process for me means to invent a new visual language; I know that I’m close to the end design, when I start to speak this language “fluently”.
What is the most unusual piece you have ever designed?
In school we had a project to make shoes inspired by a villian. I made black and white leather men’s moccasins that looked like the face of Hitler.
What’s next? What is your dream?
I want to keep designing new collections and that my jewels get to touch and excite many people around the world.

Do you fantasize about your next collection? Care to share anything about it?
It seems like the inspiration for my next collection will come from the life and nature of the underwater world, I hope to be invited to another interview at your blog within a couple of months and tell you all about it :)

I’m curious to know where does your inspiration come from?
My inspiration comes from life, from traveling around the world, or even walking with my son along our neighborhood and watching him being fascinated by every tiny ant. I believe that inspiration is everywhere, you just need to be attentive and to observe.
Can you tell me which designers inspire you?
There are so many talented, bright inspiring designers, among them Ingo Maurer, Fabio Novembre, Achille Castiglioni, Michael Young (I just received a new watch that was designed by him and I’m so proud of having one of his designs).
What about some web sites and blogs that you visit regularly?
Other than DesignBreak? ;)

The list is long and is getting bigger from day to day. I’ll name just a few: Vougue Gioiello, Designboom, Design Milk and Jewelry Scape, which I read on a daily basis, Dezeen, The Style Smith and finally Design*Sponge, which I’m also subscribed to and enjoy following.

What is the best advice you’ve ever received?
Short and simple, but so true: “Follow your heart, be honest and true to yourself”. I’m not sure exactly who said it to me, but I do try to follow it.
If you had an extra hour each day what would you do with it?
Two months before I gave birth to my child, I stopped doing Pilates and practicing my Italian, those two hours were like a breath of fresh air. At the time, it felt like I was doing something good for my well being. These days my son is a year and 9 months old and I’m trying to spend with him each and every moment possible… but I guess if I had an extra hour I would choose to spend it practicing Pilates and Italian.