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  • I’m gonna wrap up this week with a special treat, a One On One Break with the talented Shiri Avda.
    It’s no secret that I have a thing for typography, therefore Shiri’s creations made me fall in love…
    Dig in to shiri’s world of inspiration. Hope you’ll enjoy it as much as I did.
    You can get in touch with Shiri here:
    shiriavda {at} gmail {dot} com
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I’d love to hear about you, your journey, how it all began.
I have always loved art and fashion but never thought of it as a profession. Actually I studied law at The Hebrew University of Jerusalem and really enjoyed it. I was sure I found my direction in life but my plans changed soon enough. During my internship I realized that I didn’t enjoy office job, the lack of personal expression and the manual aspect of things.
After working for 11 months as a lawyer I decided to leave, I just couldn’t bring myself to go to work. The decision to leave was easy, but I didn’t know exactly what my backup plan would be. Then one morning I just got up with the clear understanding that I want to study jewelry design. Once this decision fell, everything followed naturally.
Can you describe your work process for me?
I realized that there is a need for a work process only during my studies at Shenkar college of engineering and design. At the beginning I was wrong to think the immediate realization of my initial idea is the beginning and the end of the work. I thought my goal was to perfect the idea in my head and then execute it at once. During that time my designs were very preliminary and undeveloped.
Then I realized that the freedom to play with the material, try different compositions, evolve from sketch to sketch and not be afraid to make mistakes, enriched my work and brought me to places I could’t even imagine. My mental process of liberation from the responsibility of the end result and letting myself make mistakes was very hard for me, and it was the turning point that enhanced the quality of my work.
Which materials do you work with?
For me, each material is a good candidate. Once you start to process the material, it can reach very interesting and surprising places. I have created jewelry using a combination of classic materials such as metal, semiprecious, precious stones, enamel etc. But for me, the most interesting outcome was when I combined materials such as canvas, nylon, pantyhose, plastic or even rubber.
In my graduation project I worked with old books, both as a source of ideological inspiration and as a raw material. I spent days and days researching the book as I made countless attempts during which I discovered there is no limit to the amount of products and configurations that can be derived from them. I’m sure I would continue to experience with this material in the future.
What is the most unusual piece you have ever designed?
When I turn to design a new item I try to keep an open mind and not fall to conventions. It is hard to say what is the most unusual item I created, since at the end of the day, when the design is done ,it always seems to me quite “normal” although not always everyone agrees with me. Now, for example it seems quite natural to me to wear a jewelry that is made out of old book pages, and only 5 years ago I would have thought it as far fetched.
What?s next? What is your dream?
I can say happily that my career change worked out well. I love the world of design and jewelry and I wish myself to continue to design and produce.
At this moment I don’t have a definite direction but I am on this exciting phase in which everything is open and I have the privilege to choose which way want to turn… Only time will tell.
I?m curious to know where does your inspiration come from?
For me, Inspiration can come from anything and anywhere at any moment. It is usually some sort of object, image or text that catches my eye. If it doesn’t come naturally, you can always go look for it, the world is full of inspiration and you only need to open your eyes and embrace it.
It is usually something less tangible and more of a feeling or an atmosphere that I try to pass on along with my interpretation accompanied by material, color and shape.
Can you tell me which designers inspire you?
My artistic endeavor began with painting and therefore I was inspired by various painters like Gauguin and Van Gogh.
When I got older, I was fascinated by fashion designers like John Galliano, Alexander McQueen and many more. To this day I watch religiously after Fashion Week online. Recently I stumbled upon ?20? a traveling exhibition by Maison Martin Margiela and was really excited about their unique concepts.
When it comes to jewelry design, I love Tone Vigeland and luxury jewelry from the Art Deco and many other young designers working with unconventional materials.
What about some web sites and blogs that you visit regularly?
I’m addicted to web design sites, especially fashion sites, street fashion photography and modern jewelry. My favorite site is style.com and then in no particular order: klimt02.net, Charon Kransen Art, The sartorialist and many others.