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  • Michal and Dekel’s concept of the common shopping bag for the Comme il Faut fashion house was reusing existing bags. I just love it!
    I better let them explain: “As our raw material, we chose cement sacks… we purchased sacks from the company that had been rejected for use. We chose to express the brand’s identity by means of adhesive tape bearing the company?s logo. The tape states the fact that the bag was made of a sack that had been rejected for use.”


    www.midekel.com
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